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Showing posts from May, 2023

Dear Self-Published Christian Author

by Bart L. Denny, Ph.D., Th.M.  Dear Self-Published Christian Author, I am rooting for you. I admire you. I have no doubt that you have a message that needs to be out there. I’m glad you think your book would look good on the shelves of the Christian bookstore for which I buy inventory. If we sell your book, you win and we win. So, I am writing to ask, as Tom Cruise’s character, Jerry Maguire, so famously pleads with his client, “Help me help you!” I want to lovingly disabuse you of a few notions as I get rolling. The first one is that because you are local to the store, customers will automatically be interested in your book. I’m sorry, but they won’t. Not only that, but you have a lot of competition from other local, self-published authors and plenty of local authors that publish traditionally with the major Christian publishing houses. You must have at least some local notoriety—and a way to let people know your book is available locally at fine Christian bookstores. Second is the i